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A smarter lightening system for salons who demand superior results

Our Cream Developer and Powder Decolorizer use Advanced lightening technology engineered for superior bond protection, controlled lift, and a superior finish.

Discover The System

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Backed by 150+ years of professional colour expertise

Our Ligthening System

Many traditional powder lighteners release airborne particles during mixing, creating a messy and uncomfortable salon environment. Our dust-free technology helps minimize airborne dispersion during preparation for a cleaner, more refined and more comfortable professional application experience.

Lightening removes both natural pigment and essential moisture from the hair fibre, often leaving the hair feeling stressed after processing. Our conditioning complex helps support lubrication and moisture retention throughout the service to improve manageability, softness and cosmetic feel.

Clients care about how their hair feels after a lightening service, not just how light it gets. LINEAGE is designed to deliver powerful lift while helping the hair feel softer, smoother and healthier.

Traditional lighteners can swell unevenly during processing, causing inconsistent lift and patchy blonding results. LINEAGE is formulated with a stabilized creamy oxidation system that helps maintain more even saturation and controlled oxygen release throughout the lightening process for cleaner, more predictable lift.

High pH lightening systems can leave the cuticle excessively raised, resulting in roughness, dryness and a porous feel after rinsing. LINEAGE combines conditioning agents and an acidic support system designed to help smooth the cuticle surface for hair that feels softer, shinier and more conditioned after the service.

Unstable developer systems can create inconsistent oxidation rates that affect lift, tone and processing reliability. The LINEAGE Cream Developer uses a stabilized peroxide system engineered to deliver controlled oxidation performance for more predictable cosmetic results and refined tonal clarity.

A new generation powder decolorizer and cream developer engineered with PlexProtect™ Technology.

PlexProtect™ Bond Support Technology

During lightening, persulfates and oxidation can weaken structural bonds within the hair fibre, increasing fragility and loss of elasticity. PlexProtect™ Technology is designed to help reinforce and support the hair structure during processing by helping maintain the integrity of the fibre while lightening takes place.

High pH lightening systems can leave the cuticle excessively raised, resulting in roughness, dryness and a porous feel after rinsing. LINEAGE combines conditioning agents and an acidic support system designed to help smooth the cuticle surface for hair that feels softer, shinier and more conditioned after the service.

Lightening removes both natural pigment and essential moisture from the hair fibre, often leaving the hair feeling stressed after processing. Our conditioning complex helps support lubrication and moisture retention throughout the service to improve manageability, softness and cosmetic feel.

Clients care about how their hair feels after a lightening service, not just how light it gets. LINEAGE is designed to deliver powerful lift while helping the hair feel softer, smoother and healthier.

RELEASE DATE: JULY 2026

9 levels of lift without compromise.

Our Powder Decolorizer is specially formulated for cool, neutral tones, thanks to its innovative pigment blend that delivers up to 9 levels of lift. Infused with PLEX (Polyamino Sugar Condensate) and keratin, it strengthens and restructures hair while preserving brightness and integrity throughout the lightening process. Fast-acting and anti-yellow, it ensures predictable, vibrant results with every application. Plus, it’s gentle on hair and scalp—paraben-free, gluten-free, silicone-free, and non-volatile, making it the professional choice for safe, high-impact lightening.

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Frequently asked questions

Lineage is coming to South Africa in 2026 and we are excited to meet you!  Here are some frequently asked questions that might assist, but if you are looking for more information please fill in the contact form below.  We look forward to hearing from you.

Lineáge is more than just hair colour—it’s a superior treatment pigment system designed for stylists who demand both performance and care. Our hybrid PTD-based pigments deliver rich, vibrant colour while supporting hair health, allowing for intense healing and reduced structural stress during the service. Our colour is also a hybrid and can be mixed 4 ways and backed by 150 years of colour manufacturing expertise. 

Our Powder Decolorizer and Cream Developer will be launched in South Africa in July 2026, and our professional colour will be launched in March 2027.

Yes! Ahead of the official launch, we will be pre-selling our Cream Developer and Powder Decolorizer in July 2026, giving stylists early access to two essential, high-performance products from the Lineáge range.

In August 2026, Lineáge will host an interactive online launch event where stylists across South Africa can experience the Lineáge colour system firsthand, learn advanced techniques, and connect with fellow professionals. The event will include live education, product demonstrations, technique sessions, interactive Q&As, digital certification, and exclusive launch content designed to help salons elevate their blonding and colour services. Further event details will be announced soon.

Stylists are encouraged to sign up via our email notification list to be the first to receive announcements, event updates, and registration details for the Lineáge Online Training Event.