A smarter lightening system for salons who demand superior results
Our Cream Developer and Powder Decolorizer use Advanced lightening technology engineered for superior bond protection, controlled lift, and a superior finish.
0+
Backed by 150+ years of professional colour expertise
Our Ligthening System
Dust-free Professional Formula
Many traditional powder lighteners release airborne particles during mixing, creating a messy and uncomfortable salon environment. Our dust-free technology helps minimize airborne dispersion during preparation for a cleaner, more refined and more comfortable professional application experience.
Fibre Conditioning Complex
Lightening removes both natural pigment and essential moisture from the hair fibre, often leaving the hair feeling stressed after processing. Our conditioning complex helps support lubrication and moisture retention throughout the service to improve manageability, softness and cosmetic feel.
A Smarter Lightening System
Clients care about how their hair feels after a lightening service, not just how light it gets. LINEAGE is designed to deliver powerful lift while helping the hair feel softer, smoother and healthier.
Controlled Precision Lift
Traditional lighteners can swell unevenly during processing, causing inconsistent lift and patchy blonding results. LINEAGE is formulated with a stabilized creamy oxidation system that helps maintain more even saturation and controlled oxygen release throughout the lightening process for cleaner, more predictable lift.
Superior Shine
High pH lightening systems can leave the cuticle excessively raised, resulting in roughness, dryness and a porous feel after rinsing. LINEAGE combines conditioning agents and an acidic support system designed to help smooth the cuticle surface for hair that feels softer, shinier and more conditioned after the service.
Optimized Oxidation Performance
Unstable developer systems can create inconsistent oxidation rates that affect lift, tone and processing reliability. The LINEAGE Cream Developer uses a stabilized peroxide system engineered to deliver controlled oxidation performance for more predictable cosmetic results and refined tonal clarity.
A new generation powder decolorizer and cream developer engineered with PlexProtect™ Technology.
-
Ready to get started?
PlexProtect™ Bond Support Technology
During lightening, persulfates and oxidation can weaken structural bonds within the hair fibre, increasing fragility and loss of elasticity. PlexProtect™ Technology is designed to help reinforce and support the hair structure during processing by helping maintain the integrity of the fibre while lightening takes place.
Superior Shine
High pH lightening systems can leave the cuticle excessively raised, resulting in roughness, dryness and a porous feel after rinsing. LINEAGE combines conditioning agents and an acidic support system designed to help smooth the cuticle surface for hair that feels softer, shinier and more conditioned after the service.
Fibre Conditioning Complex
Lightening removes both natural pigment and essential moisture from the hair fibre, often leaving the hair feeling stressed after processing. Our conditioning complex helps support lubrication and moisture retention throughout the service to improve manageability, softness and cosmetic feel.
A Smarter Lightening System
Clients care about how their hair feels after a lightening service, not just how light it gets. LINEAGE is designed to deliver powerful lift while helping the hair feel softer, smoother and healthier.
RELEASE DATE: JULY 2026
9 levels of lift without compromise.
Our Powder Decolorizer is specially formulated for cool, neutral tones, thanks to its innovative pigment blend that delivers up to 9 levels of lift. Infused with PLEX (Polyamino Sugar Condensate) and keratin, it strengthens and restructures hair while preserving brightness and integrity throughout the lightening process. Fast-acting and anti-yellow, it ensures predictable, vibrant results with every application. Plus, it’s gentle on hair and scalp—paraben-free, gluten-free, silicone-free, and non-volatile, making it the professional choice for safe, high-impact lightening.
Looking for answers?
Frequently asked questions
Lineage is coming to South Africa in 2026 and we are excited to meet you! Here are some frequently asked questions that might assist, but if you are looking for more information please fill in the contact form below. We look forward to hearing from you.